Has Microsoft Corp. Helped The Development Of Socially Useful

Has Microsoft Corp. Helped The Development Of Socially Useful Has Microsoft Corp. Helped The Development Of Socially Useful Computing Products How â€" Essay Example > Microsoft’s Development of Social Computing ProductsSince the early years of 2000, social computing has proved to be one of the most dynamic and innovative trends of web. Wikis, blog, micro-blogging, social networks as well as other activities usually engage people in collective activities through the internet (Foley, 2008). This has changed traditional business models and created new ecosystems of people. In other words, it has changed how people administer their daily activities and how they relate to others. Social computing capabilities are very central in the world we are living today which is characterized by global knowledge economy and new business ventures. Social computing can provide communication among people across very vast distances hence narrowing the geographical distance between them. This helps in creating a social capital upon which each and every business should participate effectively. The benefits of social computing as far as helping realization of goals of organization are many. One of them is that social computing provides a natural way of capturing and sharing tacit knowledge (Rosenberg, 2004). This aspect is very crucial for the continuity and competitiveness of any business. Other than that social computing helps in finding as well as engaging experts both from inside and outside the organization so as to generate ideas which can lead to the business growth and development. Social computing also helps attracting and retaining young talent through providing people with familiar infrastructure to make a perfect blend between work and life. The success of social computing normally depends more on the use of underlying technology. This includes well implemented social applications on the web or business are some of the ways of ensuring its success. While Frond-end design may be necessary factors as far as realization of social computing benefits is concerned, this may not be sufficient for any business to prosper. This is because businesses have got other concerns which go beyond the promotion of community and content creation. Very few consumer web 2.0 products have proven to meet these required criteria for successful social computing (Foley, 2008). This can be associated on the way such products are designed. While the world is rapidly moving towards embracing technology, it is quite saddening that some organizations are still living in the darkness as far as opening up to the world of technology is concerned. Such organizations would do any thing to ensure that they block the access to some social networks like facebook or twitter which are very common among the customers. This attribute can be seen attributed an attitude of not valuing input of technology in our day to day life. Microsoft Corp has not been left out when it comes to tapping in the new benefits that technology brings and its wide use in businesses (Butler, 2005). Its appreciates the fact that technology has become part and parcel of th e world we live today and as a result, businesses have not been left out when designing products which could perfectly fit them and serve their needs. Microsoft Corp which is widely known for designing of software and general IT applications has come up with products to help in the social computing process.